Award-Winning product designer Greg McNamara discusses social anthropology and finding what’s timeless in a trend.  “[Product designers] touch and shape every single part of your day; they are a constant presence in your life. Your smartphone, glasses, activity tracker—someone made them, worrying over the details that turned those things into indispensable companions.”  — Scott Dadich, Wired Magazine, 9/30/14 Good design shapes how we interact with the world and is central to improving our daily lives. Apple was not … Continue reading WHY GREAT PRODUCT DESIGN MATTERS