IMMERSE YOURSELF IN MASTER TRACKS

April 30, 2013 – Master Tracks are the world’s first interchangeable, virtually indestructible over-ear headphones.

Master Tracks Headphones

Committed to changing the world one listener at a time, SOL REPUBLIC is proud to announce the arrival of its Master Tracks over-ear headphones in three signature colors: gunmetal, white and blue. Built from the groundbreaking Tracks on-ear headphone platform, Master Tracks over-ear headphones offer virtually indestructible, interchangeable headband and cables for total customization and personalization. Unique to Master Tracks are the new X3 Sound Engines that deliver an immersive music experience balanced with powerful bass, clear highs and vocal accuracy.

Scott Hix, SOL REPUBLIC President, notes: “Since we announced Master Tracks in January we have been inundated with requests to see it, listen to it and to buy it. Now available at our retail partners, Master Tracks are an extension of our commitment to offer every music lover a comfortable over-ear headphone with incredible sound and style.”

SOL REPUBLIC believes if music sounds better it feels better and that headphones should reflect your sense of style and be built to last. With our carefully chosen materials, colors, and finishes, Master Tracks let you personalize your headphones  — making them the ultimate music fan’s accessory. Like SOL REPUBLIC’s Tracks headphones, Master Tracks are virtually indestructible. Constructed from SOL REPUBLIC’s proprietary polymer called FlexTech™, Master Tracks Sound Track headbands can withstand heavy and frequent use without breaking.

New X3 Sound Engine Delivers An Immersive Sound Experience
SOL REPUBLIC is made up of music fanatics who want to bring great sound to the masses. Inspiration for the sound of the X3 Sound Engines came from the music experiences you get from a great-sounding nightclub. While not all clubs sound the same, the best ones have big, immersive sound systems so well powered that what you hear is controlled, dynamic, tight and clean. What you feel is the power and emotion of the music without it just being “loud.”

To provide that rich, deep and powerful sound, Master Tracks feature SOL REPUBLIC’s new X3 Sound Engine, delivering super-deep bass that stays amazingly tight with smooth, controlled highs. But the true beauty lies in the X3’s mid range, which replicates vocals with detailed authenticity. Mid-range is where voice lives and because most people know what it’s supposed to sound like, many manufacturers tune around it if they cannot reproduce it accurately. Master Tracks X3 Sound Engines deliver mid-range vocals so clearly, that we showcase it instead of hiding it.

Gunmetal, Blue and White Master Tracks are available now at SOLREPUBLIC.com and at leading retailers worldwide, including Apple, Best Buy and Target, for $199.99. Separate Ion Green, Progressive Purple and Fluoro Red Remix Sound Track Headband colors are also available in mid-June at SOL REPUBLIC.com for $39.99. Master Tracks come standard with 3-button mic and control cable and an all-new reinforced nylon ripstop fabric carry case, and are backed by a 1,000-day headband guarantee where SOL REPUBLIC will replace a band in the unlikely event that it breaks. SOL REPUBLIC continues to set the bar in what a music lover should expect from headphones.

About SOL REPUBLIC 

SOL REPUBLIC is a global consumer electronics company dedicated to enhancing people’s lives through better-sounding headphones and speakers. Comprised of music fanatics, SOL REPUBLIC develops its products from the ground up to make products that look, sound and feel unlike anything else in the market. SOL REPUBLIC has offices in California, Oregon and New York City and is developing an army of followers, fans and dreamers in its worldwide social media communities.

MEDIA CONTACTS:

Autumn Lewis
DBA-PR
alewis@dba-pr.com
212.388.1400

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