SOL REPUBLIC x tokidoki

March 20, 2013 – tokidoki Adorns SOL REPUBLIC Headphones with its signature Pop Art.

Committed to changing the world one listener at a time, SOL REPUBLIC and tokidoki fuse art with music to create two new Tracks HD on-ear headphones, designed by acclaimed artist Simone Legno of global lifestyle brand tokidoki. Featuring SOL REPUBLIC’s signature interchangeability, amazing sound, and virtually indestructible design, these two exclusive Tracks HD headphones integrate colors, characters and trendsetting designs that are signature tokidoki.

tokidoki headphones

Simone Legno: An Artist Inspired by Music 

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand and SOL REPUBLIC’s two new tokidoki and TKDK Tracks HD headphones were personally designed by Simone Legno, tokidoki’s creative director and co-founder. Simone’s art is inspired by his favorite bands and he shares the music he used to inspire him while he designed the tokidoki and TKDK headphones exclusively on his Savior Of Sound page on SOLREPUBLIC.com.

Kevin Lee, SOL REPUBLIC co-founder and CEO, said: “I instantly became a fan of Simone’s work on a chance visit to his store. It was Japanese-inspired with an edge, surprisingly from an Italian artist that spoke to the young and young at heart. This special genre that Simone has created is one-of-a-kind and is inspired by music, just like all SOL REPUBLIC headphones, which makes this a very special collaboration for us.”

Simone Legno, Creative Director of tokidoki, says: “Music has always been a major influence in my life and my artwork. SOL REPUBLIC and tokidoki share a mutual dedication for product and design innovation. These headphones not only have amazing sound but are a way to take your tokidoki art everywhere.”

Interchangeable Headbands and Cables for Endless Looks
Like all SOL REPUBLIC headphones, the tokidoki and TKDK Tracks HD models offer unique interchangeable SoundTrack headbands and cables, allowing users to create endless custom styles featuring many of the favorite characters from tokidoki culture. The tokidoki headphone features a pink color inset on the headband and a white cable, while the TKDK version features a deep-purple logo inset, black cable and a darker character inset on the headband. Each tokidoki and TKDK headphone also comes with a custom tokidoki bag and punkstar™ frenzie collectible toy. For an even more custom headphone, the virtually indestructible FlexTech™ headbands and detachable cables, are completely interchangeable with all other SOL REPUBLIC Tracks products, including its Remix line of separate headbands and cables available in a rainbow of color options.

Powerful v10 Sound Engines Deliver SOL REPUBLIC’s Signature Sound
The striking style, along with the interchangeability and nearly indestructible design that is the signature of SOL REPUBLIC’s Tracks headphones are all features found in the tokidoki and TKDK headphones. But at the core of both headphones is amazing sound from the advanced v10 SOL REPUBLIC Sound Engines that deliver deep and controlled bass, clear and present vocals and highs, which is ideal for punk and electronic dance music found is Simone’s playlist.

The SOL REPUBLIC tokidoki and TKDK headphones are available now at SOLREPUBLIC.com, tokidoki.it in early March for $149.99 MSRP.

About SOL REPUBLIC
SOL REPUBLIC is a global consumer electronics company dedicated to enhancing people’s lives through better-sounding headphones. Comprised of music fanatics, SOL REPUBLIC develops its products from the ground up to make headphones that look, sound and feel unlike anything else in the market. SOL REPUBLIC has offices in California, Oregon and New York City and is developing an army of followers, fans and dreamers in its worldwide social media communities.

MEDIA CONTACTS:

Adam Weissman
DBA-PR
aweissman@dba-pr.com
212.388.1400

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